You've reached the home page of Eugene's Southtowne District, and Southtowne Business Association. We are a non-profit organization dedicated to creating a vibrant commercial district in the South Willamette area through district branding and district advocacy. The focus is on building and communicating a cohesive commercial neighborhood brand image through shared events, promotions, advertising, and other consumer communications. In addition, we partner with government and neighborhood agencies to improve district safety, transportation, and livability.
Truly all of us who own businesses and/or reside in this great neighborhood will reap the rewards of this newly-formed organization – but not without dedicated business people like you! We invite and encourage you to join in our efforts and become active members of SoBA.
Get in on the ground level and let your voice be heard about your visions for creating a beautiful, vibrant and economically successful community. We have the opportunity to create a strong identity in our district unrivaled by any in the Eugene/Springfield area!
If you'd like to learn more about us, or are interested in joining SoBA, please visit our Contact page.
You've reached the home page of Eugene's Southtowne District, and Southtowne Business Association. We are a non-profit organization dedicated to creating a vibrant commercial district in the South Willamette area through district branding and district advocacy. The focus is on building and communicating a cohesive commercial neighborhood brand image through shared events, promotions, advertising, and other consumer communications. In addition, we partner with government and neighborhood agencies to improve district safety, transportation, and livability.
Southtowne Business Association (SoBA) is a member-driven 501©6 corporation whose purpose is to promote the welfare of its 
Truly all of us who own businesses and/or reside in this great neighborhood will reap the rewards of this newly-formed organization – but not without dedicated business people like you! We invite and encourage you to join in our efforts and become active members of SoBA.
Get in on the ground level and let your voice be heard about your visions for creating a beautiful, vibrant and economically successful community. We have the opportunity to create a strong identity in our district unrivaled by any in the Eugene/Springfield area!
